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2022-microbiome-friendly-accreditation
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WaterWipes® are the first baby wipe to be certified as microbiome-friendly by MyMicrobiome.

11/09/2022

WaterWipes® are the first baby wipe to be certified as microbiome-friendly by MyMicrobiome.

What is MyMicrobiome and how is this awarded?

MyMicrobiome is the first independent control body made up of scientists that rigorously tests and evaluates the impact of personal care products on the skin microbiome. They developed a gold standard for testing that evaluates how the wipes influence the skin microbiome, helping you as a consumer feel confident about the products you choose.

Why is this accreditation important?

Securing the Quality Seal ‘Microbiome-friendly’ from MyMicrobiome guarantees that using WaterWipes® Adult Sensitive and WaterWipes® Baby Wipes does not disrupt the microbial diversity and balance of the skin, leaving the healthy microbiome of the surface and deeper layers of the skin intact.

WaterWipes® are the first baby wipe to be certified as microbiome-friendly by MyMicrobiome.

The skin microbiome is made up of millions of bacteria, fungi, viruses and other microbes. It’s a complex and diverse ecosystem that requires a healthy and delicate balance to support these microorganisms and maintain their environment. Disruption of the delicate balance of the skin microbiota can breakdown the skin’s protective barrier function and could lead to the onset of skin conditions. The microbiome is important because it protects against pathogens that could impact people’s skin and their health.

What makes WaterWipes® different?

WaterWipes® is committed to developing safe, high-quality products that support a healthy skin microbiome. Our products have been specifically developed to be as mild and pure as cotton wool and water, to help maintain the important skin barrier of the outermost layers of the skin, while offering the convenience of a wipe. Made from minimal ingredients, the full WaterWipes range provides safe cleansing for the most delicate skin.