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the reality of diaper changing.

Wherever and whoever you are, the one thing every parent has to do is change an endless number of diapers - and in all sorts of places.

the reality of diaper changing.

"the moment you have a kid you talk about poop all day long."

The reality of diaper changing is very different to the sanitised version normally sown in adverts or on TV. Every time there are moments of struggle, mess and the not getting it right the first time - and going through a whole lot of them!

As the world's purest baby wipes, we thought it was time to get honest about this everyday part of parenthood. In the end, we all become a pro no mater our method.

Parent changing diaper
Father changing diaper